| Original Owner |
C. W. Olsen and Lisle Weygandt |
| Architect |
Snashall & Shipley |
| Builder |
Snashall & Shipley |
| Year of Construction |
1927 |
| Architectural Style |
Commercial Mediterranean Revival |
| Date Listed on National Register |
1992 |
When Irvington was platted in the 1880's, Broadway was just another
residential street, despite its name. But with the construction of
streetcar tracks in the street in the 1890's commercial activity began,
filling in lots at major intersections. The corner of 15th and Broadway
was the junction of two streetcar lines, and traffic increased here
accordingly. With the building of the Broadway Bridge across the
Willamette River in 1913, traffic picked up even more. The growth of
automobile traffic on Broadway connecting downtown with the expanding housing
tracts to the east forced the widening of Broadway in 1930 from 60 to 80 feet,
sealing its fate as a heavily traveled commercial thoroughfare.
In 1927, two local businessmen (about whom very little is known) bought
this property and constructed a speculative commercial structure at this busy
corner. In anticipation of the planned widening of the street and
increased traffic, they set back the facade by 10 feet and put an unusual
amount of money into "exotic" architecture, utilizing the very
popular Mediterranean Revival style with its tile roof, corner tower, arched
leaded glass windows, and inset tile detailing. They hired the firm of
Snashall & Shipley, which had recently been organized, to design and build
the structure. Little is known about that firm, and this is the only
known surviving example of their work. Upon its construction, the
building joined its peers in a strip of small well-built brick commercial structures extending
from the river to 24th Ave and beyond.
This building would have simply been one of many in its style of the time
and would have little to distinguish it from its peers had it not been for the
ravages of time and subsequent development in the Broadway corridor.
Broadway is the dividing line between Irvington and the even older Holladay
Park neighborhood. Holladay Park was once the location of some of
Portland's grandest homes, many dating to Victorian times. However, in
the 1930's California oil millionaire Ralph B. Lloyd determined that this area
should become commercial property and began a long term program of
acquisitions of land in the area. What was once one of Portland's
grandest residential neighborhoods gradually became a wasteland as the Lloyd
interests demolished the homes in anticipation of a planned shopping and
commercial district. By the time the Lloyd Center shopping center was
constructed in the 1960's, the obliteration of the Holladay Park district and
its over 100 square blocks of residential housing and small scale commercial
structures was virtually complete.
The destruction of the Holladay Park residential district by out-of-town
interests insured the wholesale demolition of the small-scale once-locally owned
commercial buildings along the south side of Broadway. As a consequence,
the Olsen and Weygandt building, on the north side of the street, remains as
the only fully preserved 1920's style commercial structure remaining in the
first 24 blocks east of the river on Broadway. It was on the strength of
its careful preservation and survival against all odds, that the structure was
placed on the National Register of Historic Places in December, 1992.
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